Globalisation


Date: July 2008
Author: John Robertshaw and Catherine Doherty


For investment managers and their business partners, globalisation presents commercial opportunities to distribute their products outside their traditional markets. As domestic and near domestic markets mature firms look for growth opportunities beyond their traditional markets. These growth opportunities are applicable to both retail and institutional business.

By itself this does not provide the justification for establishing a network of overseas offices. Managers have invested in global markets for many years and have successfully serviced non-domestic clients from a single logical domestic office. However as the focus for many firms moves towards a more global distribution of their client base the pressure for a local presence in the major financial centres intensifies.

This report distinguishes between firms that have a global presence and those that are globally integrated. The former may have worldwide exposure to markets and clients but there is little evidence of a globally integrated operating model. The latter have a common brand and product set supported by a global model.

To understand the approaches to globalisation that investment firms are adopting, the report considers the differences between:

  • The business models which describes the company’s appetite for globalisation.
  • The investment model which shows how the investment products need to be supported.
  • The operating model which defines how the manufacturing and distribution capabilities are supported.

The research then identifies models for a range of different global businesses. All these models face organisational, operational and technology issues in providing support to their businesses. The research then goes onto address how firms are progressing towards globalising their business - there are a number of features that we feel characterise best practice.



Table of contents

  Management Summary 1
1.0 Introduction 3
  1.1 Scope 4
  1.2 Methodology 5
2.0 Definitions 7
  2.1 What is globalisation? 8
  2.2 Manufacturing and distribution 9
  2.3 Global markets and non-domestic clients 10
  2.4 Global presence and global integration 11
  2.5 Characteristics of a global investment manager 12
3.0 Why Globalise? 13
  3.1 Economic factors 14
  3.2 Market readiness 16
  3.3 The global client? 19
  3.4 Why are firms globalising? 20
4.0 How Investment Firms Globalise 23
  4.1 No approach is perfect 24
  4.2 Business model 25
  4.3 Investment model 28
  4.4 Operating model 30
5.0 The Internal Effects 35
  5.1 Internal organisation - bricks, pyramids and spheres 36
  5.2 The global operating model 38
  5.3 Back office 39
  5.4 Front office support 42
  5.5 Client management and performance 44
  5.6 Technology 47
6.0 Globalisation and Support Services 51
  6.1 Global asset servicing 52
  6.2 Data and software products 54
7.0 Establishing an Overseas Office 55
  7.1 Developing a local presence? 56
  7.2 Culture 59
8.0 What does Best Practice Look Like? 61
  8.1 Best practice observations 62
  8.2 Best practice criteria 63
  8.3 Global systems deployment 66
  8.4 Leveraging the parent 69
  8.5 Obstacles to globalisation 70
  8.6 Globalisation in other industries 71
9.0 Conclusions 73


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